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  • A strategic partnership
    Delivering consulting services 
    in Europe and Middle East

A strategic partnership to deliver value

12+ years working together

Our strategic alliance leverages both companies complementary experiences to deliver a global reach.

We share business consulting knowhow but extend each other experiences complementing in specific scopes.

Our teams have been working together since 2010 when  we delivered multiple projects for ITIDA, GrowIT program in Cairo. . 

So, we have in-depth shared practices.

This enables us to deliver value both to small, medium and large companies in Europe and Middle East.

Europe

A small consulting boutique, we have delivered projects in Europe, Latin America and Middle East in large companies. We are extending this experience to small and medium companies to deliver digital transformation and Zoho solutions.

Middle East

Practiq is a key player in the Middle East with an extensive portfolio of management consulting projects.

Since 2022 it is fast expanding business process outsourcing services on financial, human resources and information technology.

Miguel Sequeira Braga

Creative Management

Ahmed Amaal

Pratiq

Digital transformation

We support small and medium companies to innovate, accelerate sales, improve service delivery trough the implementation of Zoho CRM and business operating system platform.

Zoho operating system

Digital transformation is a challenge for small and medium business. We transform your business digital marketing, sales process and service delivery, by deploying Zoho business one.

Sales acceleration and CRM

We optimize the process of planning, organising, directing, and controlling a company's sales efforts to achieve its sales goals and objectives. It involves a range of activities and responsibilities aimed at maximising sales revenue, optimising the sales team's performance, and ultimately contributing to the company's profitability. 

Analytics

Data is central to understanding business performance. Enables managers to make informed decisions. Analytics requires vital competencies. We understand the underlying processes from data sources. Extract and transform data. Build decision-oriented analytics and dashboards.

Business enhancement

We support small and medium companies to innovate, accelerate sales, improve service delivery trough the implementation of Zoho CRM and business operating system platform.

Business planning, pricing and modelling

Business planning, pricing, and modeling are critical aspects of running a successful business. They involve strategic thinking, financial analysis, and decision-making.  

Effective business planning, pricing, and modeling are interconnected. For instance, pricing decisions can directly impact your revenue projections, which, in turn, affect your financial models and business strategy. It's crucial to periodically review and adjust these components to adapt to changing market conditions and ensure your business remains competitive and sustainable. 

Investor readiness and control

Investor readiness and control are two important considerations for entrepreneurs and business owners who are seeking external investment to grow their businesses. 

Balancing the need for capital with the desire to maintain control is a delicate process. It's essential to be transparent with investors about your vision for the business and how you intend to collaborate while preserving your core values and long-term objectives.
Ultimately, the level of control you maintain in your business can vary depending on the terms of the investment and the negotiation skills of the founders. It's crucial to seek legal and financial advice when structuring investment deals to protect your interests and ensure a fair and mutually beneficial partnership with investors.

Business process outsourcing

Financial and accounting services

We support small and medium companies to innovate, accelerate sales, improve service delivery trough the implementation of Zoho CRM and business operating system platform.

Accounting services

Support your business to manage their financial records, maintain accurate financial reporting, and ensure compliance with relevant financial regulations. These services are crucial for making informed financial decisions, tax compliance, and overall financial stability.

 Asset management

Manage your organisation physical assets to optimize their performance, reduce costs, and maximize their value over their entire lifecycle. These assets can include infrastructure, real estate, equipment, investments, and more. 

Tax management

Strategic planning and optimisation of your organisation tax-related activities to legally minimize tax liabilities while complying with tax laws and regulations.

Financial viability

The Financial Viability team provides full commercial risk management services through the assessment and monitoring of entities that are applying to, or are, receiving funding, providing services to, or delivering programs for, the Australian Government.

Human resources services

We provide a range of HR outsourcing package options to suit different organisational sizes, needs, and budgets. No matter if you’re large or small, we work hard to understand your organisation’s needs and propose the best HR package to achieve your objectives. Whether you simply need a support service or require a fully outsourced HR delivery model, we offer a comprehensive range of pragmatic outsourced HR solutions.

HR strategy

Design the organisation structure and governance.
Develop a management and leadership competency framework to change behaviours.
Clarify expectations and responsibilities at all levels. Develop an overarching human capital strategy/Plan to define the critical priorities of the function for next years

Talent acquisition

Identify, attract, and hire skilled individuals to meet your staffing needs and achieve business goals. Shape the overall success and competitiveness of your company.

Onboarding and retention

Manage crucial aspects of human resources management that play a significant role in the success and sustainability of an organization. They are interconnected processes that focus on integrating new employees into the company and ensuring their continued engagement and commitment.

Performance management

The growth and development of your business requires maximising the productivity of each employee. Keep your team on track and help them reach their full potential with our performance management system, tools, and training and development for position-specific performance objectives.

Talent management

The role of leaders requires new and different skills and behaviors. Predict strong leaders with analytics and invest in their development. Develop and launch talent review and succession planning Program.

Payroll processing and administration

The cost-effective way to streamline payroll processing and administration. Process

the calculation and distribution of employee compensation, including salaries, wages, bonuses, and deductions. Ensuring that employees are paid accurately and on time.

Compensation and benefits

Design and implement employee benefits packages that can help make you an employer of choice. Enhance you capacity to attract, retain and motivate employees with your organisation. 


Learning and development

Focus on enhancing the skills, knowledge, and capabilities of employees. Improve individual and collective performance, increasing employee engagement, and ensure that the workforce is equipped to meet current and future business needs.

Health and safety

Maintain the well-being and protection of individuals at the workplaces. Set up a wide range of practices, policies, and regulations designed to prevent accidents, injuries, and illnesses and to promote overall well-being.

Culture and communication

Managing HR culture and communication is crucial for creating a positive and productive work environment. Our teams play a vital role in shaping organisational culture and ensuring effective communication within the workplace. 


HR metrics and analytics 

Our teams use HR data to setup key performance indicators (KPIs) to assess and improve various aspects of human resources management. They help HR professionals make data-driven decisions, optimize processes, and demonstrate the impact of HR initiatives on organizational success.

HRIS implementation and support

Evaluate, select, deploy and optimise HR Information System adjusted for your company.