A strategic partnership to deliver value
12+ years working together
Our strategic alliance leverages both companies complementary experiences to deliver a global reach.
We share business consulting knowhow but extend each other experiences complementing in specific scopes.
Our teams have been working together since 2010 when we delivered multiple projects for ITIDA, GrowIT program in Cairo. .
So, we have in-depth shared practices.
This enables us to deliver value both to small, medium and large companies in Europe and Middle East.

Europe
A small consulting boutique, we have delivered projects in Europe, Latin America and Middle East in large companies. We are extending this experience to small and medium companies to deliver digital transformation and Zoho solutions.

Middle East
Practiq is a key player in the Middle East with an extensive portfolio of management consulting projects.
Since 2022 it is fast expanding business process outsourcing services on financial, human resources and information technology.

Miguel Sequeira Braga
Creative Management

Ahmed Amaal
Pratiq
Digital transformation
We support small and medium companies to innovate, accelerate sales, improve service delivery trough the implementation of Zoho CRM and business operating system platform.

Zoho operating system
Digital transformation is a challenge for small and medium business. We transform your business digital marketing, sales process and service delivery, by deploying Zoho business one.

Sales acceleration and CRM
We optimize the process of planning, organising, directing, and controlling a company's sales efforts to achieve its sales goals and objectives. It involves a range of activities and responsibilities aimed at maximising sales revenue, optimising the sales team's performance, and ultimately contributing to the company's profitability.

Analytics
Data is central to understanding business performance. Enables managers to make informed decisions. Analytics requires vital competencies. We understand the underlying processes from data sources. Extract and transform data. Build decision-oriented analytics and dashboards.
Business enhancement
We support small and medium companies to innovate, accelerate sales, improve service delivery trough the implementation of Zoho CRM and business operating system platform.

Business planning, pricing and modelling
Business planning, pricing, and modeling are critical aspects of running a successful business. They involve strategic thinking, financial analysis, and decision-making.

Investor readiness and control
Investor readiness and control are two important considerations for entrepreneurs and business owners who are seeking external investment to grow their businesses.
Business process outsourcing
Financial and accounting services
We support small and medium companies to innovate, accelerate sales, improve service delivery trough the implementation of Zoho CRM and business operating system platform.

Accounting services
Support your business to manage their financial records, maintain accurate financial reporting, and ensure compliance with relevant financial regulations. These services are crucial for making informed financial decisions, tax compliance, and overall financial stability.

Asset management
Manage your organisation physical assets to optimize their performance, reduce costs, and maximize their value over their entire lifecycle. These assets can include infrastructure, real estate, equipment, investments, and more.

Tax management
Strategic planning and optimisation of your organisation tax-related activities to legally minimize tax liabilities while complying with tax laws and regulations.

Financial viability
The Financial Viability team provides full commercial risk management services through the assessment and monitoring of entities that are applying to, or are, receiving funding, providing services to, or delivering programs for, the Australian Government.
Human resources services
We provide a range of HR outsourcing package options to suit different organisational sizes, needs, and budgets. No matter if you’re large or small, we work hard to understand your organisation’s needs and propose the best HR package to achieve your objectives. Whether you simply need a support service or require a fully outsourced HR delivery model, we offer a comprehensive range of pragmatic outsourced HR solutions.

HR strategy

Talent acquisition

Onboarding and retention
Manage crucial aspects of human resources management that play a significant role in the success and sustainability of an organization. They are interconnected processes that focus on integrating new employees into the company and ensuring their continued engagement and commitment.

Performance management

Talent management
The role of leaders requires new and different skills and behaviors. Predict strong leaders with analytics and invest in their development. Develop and launch talent review and succession planning Program.

Payroll processing and administration
The cost-effective way to streamline payroll processing and administration. Process

Compensation and benefits
Design and implement employee benefits packages that can help make you an employer of choice. Enhance you capacity to attract, retain and motivate employees with your organisation.

Learning and development

Health and safety
Maintain the well-being and protection of individuals at the workplaces. Set up a wide range of practices, policies, and regulations designed to prevent accidents, injuries, and illnesses and to promote overall well-being.

Culture and communication
Managing HR culture and communication is crucial for creating a positive and productive work environment. Our teams play a vital role in shaping organisational culture and ensuring effective communication within the workplace.

HR metrics and analytics
